PPC stands for “Pay-Per-Click,” an online advertising model in which advertisers pay a fee each time one of their ads clicks on. It is a technique used in digital marketing campaigns to drive traffic to websites, products, or services.
SEO, or search engine optimisation, is the process of optimising a website and its various parts for search engine results pages (SERPs). By improving a website’s relevance, authority, and usability for search engines and users, SEO primarily aims to increase organic (non-paid) traffic to the site.
Creating a successful digital marketing strategy involves several factors, including careful planning, effective execution, continuous optimisation, and staying up-to-date with the latest trends.
In an increasingly digital world, an effective strategy is crucial to reaching and engaging your target audience, achieving business objectives, and staying ahead of competitors.
A successful digital marketing strategy consists of one that effectively aligns with your business goals, reaches your target audience, engages them, and drives meaningful results. Every business is unique and requires a customised approach.
Digital marketing has rapidly evolved over the years, and businesses have used a variety of channels to reach their target audiences and meet their marketing objectives. This exhaustive list delves into numerous popular digital marketing channels that have emerged and risen to prominence in the ever-changing digital marketing landscape.
Digital Marketing is the use of digital channels, technologies, and strategies to promote products, services, or brands to a specific audience. It entails a variety of online tactics and platforms used to engage with potential customers, raise brand awareness, drive website traffic, and ultimately achieve business objectives.
Responsive web design is a fundamental approach to designing and developing websites that adapt and respond to different screen sizes, devices, and orientations.
SSL is an abbreviation for Secure Sockets Layer, and it’s a protocol that allows for secure communication over a computer network, most commonly the Internet. It ensures that data exchanged between a user’s web browser and a website’s server is encrypted and secure, preventing unauthorised access and tampering
A WAF, or Web Application Firewall, is a security tool or software solution that helps protect web applications from various types of attacks and vulnerabilities. It acts as a filter between web applications.
Everyone in the digital age relies on articles, news, or websites for information, whether it is about business or related to official matters. Website performance plays an important role. These common performance issues in web development can affect the website’s or application’s speed and effectiveness and impact user interaction. Poor performance can lead to user frustration, high bounce rates, and lost business opportunities
