1. Program Overview and Registration:

• Program Name: “Entry Level Digital Marketing Training Program”
• Program Duration: 6 weeks
• Delivery Method: Online and in-person workshops or training sessions.
• Registration: Participants can register for the program online through the program website. Registration is open to anyone with an interest in digital marketing and SEO.

2. Program Curriculum:

• Introduction to SEO (1 week) – Start with an introduction to what SEO is and why it’s important for digital marketing. Cover basic concepts such as keyword research, on-page optimization, off-page optimization, and technical SEO.
• Keyword Research (1 week) – Teach participants how to conduct keyword research to identify the most relevant and valuable keywords for their website or business. This should include how to use tools like Google Keyword Planner, SEMrush, and Ahrefs.
• On-page Optimization (1 week) – Cover how to optimize web pages to make them more search engine friendly. This includes optimizing title tags, meta descriptions, header tags, content, and internal linking.
• Off-page Optimization (1 week) – Teach participants about off-page optimization techniques such as link building and social media marketing. This includes how to use social media platforms to promote their content and build a following.
• Technical SEO (1 week) – Cover technical aspects of SEO, such as site speed, mobile optimization, and schema markup. This includes how to use tools like Google Search Console and GTmetrix to identify and fix technical issues that can affect SEO.
• Analytics and Reporting (1 week) – Teach participants how to use analytics tools like Google Analytics to track website traffic, monitor keyword rankings, and measure the success of their SEO efforts. This should also include how to generate reports and present data to stakeholders.
• Best Practices and Trends (1 week) – Finally, cover the latest SEO best practices and trends, such as voice search optimization and local SEO. Encourage participants to stay up-to-date with industry news and attend relevant conferences and webinars.

3. Program Fees and Discounts:

• Early Bird Discount: Participants who register and pay in full by the early bird deadline (2 weeks before the program start date) will receive a 10% discount.
• Group Discount: Groups of 3 or more participants from the same organization will receive a 15% discount on the program fee.
• Referral Discount: Participants who refer a friend or colleague who registers for the program will receive a 5% discount on their own program fee.

4. Scholarships:

• Limited scholarship opportunities are available for participants who demonstrate financial need and/or a strong interest in digital marketing and SEO. Scholarship applications can be submitted through the program website and will be reviewed on a case-by-case basis.

5. Certification and Job Opportunities:

• Participants who successfully complete the program and pass a final exam will receive a certificate of completion in Entry Level Digital Marketing Training Program. This certificate can be included on their resume and LinkedIn profile.
• The program will also provide job search resources, including job postings and resume review services, to help participants find job opportunities in the digital marketing and SEO fields.

Through hands-on training and expert instruction, you’ll learn everything from the basics of search engine optimization (SEO). With our program, you’ll gain the confidence and expertise to launch successful digital marketing campaigns and achieve measurable results for your clients or company.

Don’t miss out on this opportunity to jumpstart your career in digital marketing! Enroll in our Entry Level Digital Marketing Training Program today and take the first step towards a bright and rewarding future.